Sunday, September 1, 2013

Here Are Some Other No Cost Marketing Strategies For Selling Jewelry

By Jane Adams


Using our insider guide on the inner workings of the online jewelry business world will ensure that you have the right amount of information available to succeed. You don't need to spend a fortune you just need to read our guide and implement our tips and tricks onto your own business today!

Make sure you always acknowledge you customers. If a customer places an order they should immediately receive a receipt from you acknowledging their purchase. This is a good gesture and your customers will appreciate your promptness. This will keep them coming back for more.

Rewards programs can help you build a large group of loyal customers who keep coming back for more. Try offering points based on the jewelry that they've purchased or people they've referred that they can use towards free jewelry. The points alone are a big draw and encourage competition.

Consider providing discounts for those who order in bulk. You would be surprised to see what people will order in bulk if you offer the discount. One business owner found that he could sell fifty trampolines by offering a discount. He never understood who was buying them. But that didn't keep his profits from skyrocketing.

October is known to be the kick off month for online holiday shopping. Use this month to get prepared for the holiday season rush, and offer early shopping incentives to help deter customers from the last minute shopping.

Sometimes by thinking outside of the box you can garner the most attention. One popular tactic many brands use is email marketing since it is cheap and fast. Instead of following suit why not try sending your messages through the regular mail? Customers will appreciate the effort.

Choose a color palette and design elements that reflect the jewelry you sell. Do it yourself, if you possess the skills. Make sure that your visitors can find what they are looking for quickly and easily while shopping your store.

Before your auction closes, cancel bids from buyers who are known to submit phony bids. If you believe one of your buyers has made a bid he does not intend to keep if he wins the auction, you might be able to cancel his bid (depending on the auction service's policies), but only before the auction closes. Some auction sites even allow you to restrict an auction to pre-approved bidders or buyers only.

Recommendation engines are great tools to use to entice your customers to shop. These engines suggest similar jewelry that are already in the customer's shopping cart and can entice them to buy multiple jewelry. When this happens your sales will most definitely go up.

Social media is a great way to engage with your customers, as well as reach potential customers who might be interested in your jewelry. One effective way is to create a Facebook group where customers can check back often to find your new jewelry and special discounts.




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