Photo What to expect from Day 2. Here, some scenes from past years. Credit Top row left and far right, Valerio Mezzanotti for The New York Times; center, Matteo Valle/Getty Images; bottom row left and center, Valerio Mezzanotti for The New York Times; right, Firstview
MILAN — Proceedings kick off bright and early on Thursday with the 9:30 a.m. show by Max Mara, an Italian label long known for its steadiness, reliability and sartorial conservatism, which, as of late, has been trying to move beyond that reputation. From there, it is on to Costume National and then to Fendi at 12:30 p.m., where Karl Lagerfeld will, no doubt, offer up lashings of leather and fur for its latest fall extravaganza.
After a quick pick-me-up espresso or three (the fashion week version of lunch), and a flurry of accessories appointments around town, it will be time for Emilio Pucci and a second collection from its Bright Young Thing designer, Massimo Giorgetti. Mr. Giorgetti, formerly of MSGM, made waves with his debut collection shown last fall, packing it with multicolored sequins, fluffy sandals and geek-chic glasses while staying true to the brand's heritage — think quirky modernist shapes and eye-popping prints. Let's see what he comes up with next.
Come 6 p.m., it is Prada's time to shine, and the pressure is mounting on one of the biggest luxury houses in Milan. The show comes weeks after the company reported a second year of flatline sales, hurt by a slowdown in China, a strong American dollar and the November terrorist attacks in Paris. Can Miuccia Prada pull it out of the bag?
A prosecco pit stop is next at Pomellato, which calls itself the world's first prêt-à-porter jewelry brand. It is hosting an interactive presentation at Bar Jamaica (perhaps there will be takeaway sparklers?). And the day ends with Jeremy Scott, fresh from showing his own collection this month in New York, as he unveils his latest flashy and unashamedly trashy offerings for Moschino at 8 p.m.
