International Weekend @ Fashion Summer festival Mamaia 2015

Red Valentino,  Burberry, Just Cavalli, Michael Kors and DKNY at Fashiontv Summer Festival Mamaia 2015. The review of  International Fashion Weekend 

International Fashion Weekend, the second event of the Fashion Summer Festival Mamaia 2015 series of events offered three exquisite evenings at the Black Sea shore, turning Mamaia resort into the venue for the most fashionable events of the summer.

 One of the surprises of this weekend was the  launching of the latest haute-couture collection "Wild Horses" signed by Cătălin Botezatu.

Over 100 fashiontv models presented the collections of top international brands such as Red Valentino, Burberry, Just Cavalli, , Michael Kors şi DKNY, available in Romania through Sport Couture.

On fashiontv`s biggest stage located in Casino Square Mamaia, showcased its latest collection the greek brand BSB, which gained a privileged place on the fashion market in the last years.

Saturday evening, Mamaia resort was the host of the most awaited event of the summer: MISS FASHIONTV BACK SEA, part of the international contest Miss Fashiontv International, hosted by Fashiontv in the most important  locations around the world.

21 young beautiful models competed for the first place at the most important international modeling competition in Eastern Europe. The awards presented the contestants with the chance of participating at this years Fashiontv`s  contests in Turkey, Singapore, Bangkok Dubai and Cannes.

In front of thousand of tourists, the gorgeous Cristina Cobzac was awarded the title of Miss Fashiontv Black Sea 2015.

The winners of Miss Fashiontv Black Sea 2015 were:

Miss Fashiontv Black Sea- Cristina Cobzac

Miss Fashiontv Star – Iuliana Zaborot

Miss Fashiontv Tourism – Anastasia Dumbrăveanu

Miss Fashiontv Catwalk Model – Irina Cotar

Miss Fashiontv Photomodel – Oana Ianc

Miss Ftv Eyewear – Gabriela Filipciuc

Miss Fashion Champagne – Brânduşa Alerguş

Miss F18 Acai Drink – Andrada Bâra

Miss F88 Energy Drink – Ruxandra Jiman

Miss Fashion Luxury Spring Water – Letitia Firu

Miss Fashion Vodka – Mona Socol

Special guest and host of the event for the thousands of fans present in Mamaia Casino Square on Saturday night was Ania J, the official Fashiontv MC.

The musical delights of Friday and Sunday evening events were ensured by Natalia Barbu and Nicola.

For more details, please  visit the official website of Fashiontv Romania: www.fashiontv.com.ro.

6 Secret Truths About Fashion Week

Despite the fact that social media has transformed fashion month, making runway shows and the hubbub surrounding them much more accessible to the larger population, there are still some realities that go unadvertised. As regular attendees of the shows ourselves, we've picked up on a few things that might surprise you (they surprised us!) about the nature of fashion week. 

Scroll down to discover six secret truths about fashion week.

Paris Fashion Week: Day 7

Burberry has had a lot of firsts when it comes to blending digital innovation with the spectacle of a fashion show.

Its pioneering use of live streaming, 3-D projections and Twitter's "Buy Now" button have been part of what makes its star-studded women's wear shows among the most hotly anticipated events for millions of fans online.

Now the luxury brand appears to be at it again.

On Friday, just days after Burberry announced it would be the first in the industry to have its own Apple Music channel, the brand announced it would premiere its spring 2016 collection via Snapchat, the mobile app on which short messages digitally self-destruct after just a few seconds.

On Sunday night, the brand began sharing photographs and videos of finishing touches to the collection and of its front-row stalwarts, including Anna Wintour, receiving invitations to the Monday show.

Although show coverage will continue on Snapchat's Live Stories feature once the models take to the runway in Kensington Gardens at 1 p.m. today in London, the early previews will have vanished.

Christopher Bailey, Burberry's affable chief executive and creative director, has used his digital expertise, contemporary style and canny ability to blur distinctions between trade and entertainment to transform the once-forgotten British fashion house into a global behemoth. He said that using Snapchat felt like an important next step for the company.

"I love the philosophy of Snapchat and the idea of capturing a moment that then immediately disappears, unpolished and rough around the edges," Mr. Bailey said before the show. He was perched on a table in his Pimlico design studio as a small army of seamstresses disappeared to take their lunch break.

"I especially wanted to do it as it seemed like the perfect way of capturing the reality of shows themselves: that surreal contrast in the chaos of a run-up to an event, then that moment a model comes down the catwalk, gliding serenely like a swan down the Thames," he said. "There's a mix of reality, intimacy and inclusivity that other platforms don't really capture in the same way."

A savvy way of interacting, too, with Snapchat's 100 million daily active users, most of whom are younger than 30 and valuable potential future spenders in an evermore volatile luxury market. While Mr. Bailey said he was "less interested in over-analysis of a demographic," he agreed that it was important to understand how people engage online and to bring the brand to them accordingly.

"Of course, I am aware that many of our fans shop, interact and express themselves socially more than ever before," he said.

"They want to know how our things are made and the stories behind the scenes. They want more access and more authenticity, and if that's what they are demanding, then we need to listen and find new and exciting ways of democratically bringing them into our world."

As the hours to showtime dwindle and given his increasing emphasis on immediacy and position as leader of fashion's digital revolution, the pressure on Mr. Bailey to relentlessly innovate must be intense. He concedes that, at times, events "veer that way."

"Technology defines our lives more than ever before, but there is no straight line clear to anyone yet as to where products or platforms will evolve and take us in the future, nor is it something any luxury brand can or should consciously force," he said.

"I think it's as much about staying in the present, looking at all the little snapshots of moments all around us, and telling the story of what is unfolding in the most meaningful way we can. Who knows what is next."