How One Woman Launched Her Fashion Business With Only an iPhone

One of the most rewarding aspects of the internet is how easy it's made finding new talent and telegraphing talents of your own across the globe. The technology that's debuted alongside it—hey there, cell phones, tablets, and laptops—has only contributed to that easy access, launching endless new opportunities for industries like fashion.

A perfect example of this lies in the story of EDTN, an up-and-coming creative content service shot exclusively on an iPhone 6. Founded by freelance stylist and consultant Danielle Nachmani, who's worked with brands as diverse as Christian Siriano and The Row, the company is quickly garnering attention for its candid imagery that features a slew of the coolest models styled in the most covetable laid-back fashion. Unlike many ad campaigns, which often feel too fantastical to replicate in real life, EDTN showcases brands in a manner that's equal parts accessible and aspirational. Sure, the models look super cool, but it's the kind of cool you can try out for yourself—and we're all about that.

Apparently, some of our favorite brands were too—EDTN has shot campaigns for the likes of Jennifer Fisher, AYR, and Solid & Striped, and that list is likely to grow big-time in the next few months. We spoke to Nachmani, below, to find out exactly how she does it all with just an iPhone, and what the perks are of that less-is-more routine.

Scroll down to find out what she had to say…

Paula Broadwell, David Petraeus and the Afterlife of a Scandal

The book landed Ms. Kelley on "Good Morning America," as well as a flurry of media attention, while Ms. Broadwell was on a camping trip with her family in the mountains. She had spotty cellphone service but drove back down to call her lawyers.

A few days later, she was still nervously checking the Google alerts on her phone.

"You know, Petraeus, when we were working together, he would never read anything about himself," she said, seated in the lobby of a Charlotte hotel. "Sometimes I wonder, am I doing myself mental harm by reading all of it."

These days, her coping mechanism is to stay busy. She is on the board of multiple local leadership organizations, and she's a member of an opera club. She volunteers for a group that provides safe houses for human trafficking victims, another that helps veterans rehabilitate. She drops off her sons at the bus stop each day, then goes for a morning run. She continues to push for women in combat, and is active in a group called West Point Women, which planned the event at her alma mater.

She is emotional when she speaks about the Charlotte community that embraced her family. But she's torn: Should she try to reclaim her past — her dream of becoming a national security adviser — or should she pursue something entirely different? Should she fight to restore her military status, or simply move on?

"The truth is, the military is not a place where you can rehabilitate," she said. "There's a 'Zero Defects' policy — that's military code. So the whole redemption thing? It's not common.

"My husband says I just need to walk away," she continued. "Sue Fulton says I needs to fight back. My lawyers — I literally ask them, 'What would you tell me to do if I were your daughter?' Some days I think, if I could just move on and it was never again in the news, I probably would. But I can't. My fabric is to fight back."

With a friend, Kyleanne Hunter — a former Marine attack helicopter pilot — she has founded a nonprofit, Think Broader, focused on combating gender bias in the news media. Perhaps unsurprisingly, the sliver of bias that bothers her the most is "mistress."

She recently presented on the topic to a roomful of editors at The Huffington Post, as well as to a team at Yahoo and the United Nations. She is working with a professor at Harvard to try to come up with a system for tracking biased language, she said — from unnecessary words ("female fighter pilot") to journalists primarily relying on male sources to the subtle ways language can affect the way an article is framed.

She has also, quietly, reached out to female journalists she thought would be sympathetic, asking them to stop using the word "mistress": Christiane Amanpour at CNN; Norah O'Donnell at CBS; Susan Glasser at Politico, who advised her staff to refrain from using the word.

"You know that character on 'Game of Thrones,' Tyrion?" she asked. "He says at one point, something to the effect of, 'You've got to own your weakness, and then nobody can use it against you.' Well, I'm trying to figure out how to do that."

Ms. Broadwell was pleased to discover last month, after conversations with The Associated Press, that it had addressed "mistress" in an updated style guide, advising "friend," "companion" or "lover" in its place, or language that "reflects that it takes two to tango," said The A.P.'s standards editor, Thomas Kent.

After an article in The New York Times, about Mr. Petraeus's plea deal, used the word to refer to her last year, Ms. Broadwell was in touch with the public editor at the time, who wrote a column about it, advising that The Times "hasten the departure" of the word. (It has appeared just several times in 2016.)

Her hometown newspaper, The Charlotte Observer, said it would work to retire the term, opting instead to call Ms. Broadwell and Mr. Petraeus "lovers." "It takes two to have an affair," said the newspaper's editor, Rick Thames.

The campaign can feel a little like putting out brush fires, Ms. Broadwell said, but for now, it's given her some sense of purpose.

"On the one hand, I don't want to define myself by this," she said. "But on the other hand, I've been defined by this. So if I can change things for the better because of it, then why not?"

Of course, she added, "Maybe some day I just need to take off the Google alerts and live in oblivion."

Continue reading the main story