Thursday, August 22, 2013

Losing Profit? Use These Marketing Techniques When You Sell Holiday Costumes

By Benny Roye


You understand the importance of using sales tactics to attract more customers to your site. However, you certainly don't want to spend time and money on a strategy that won't really help you with your site. The following suggestions will assist you in choosing sales tactics that will work for you.

You just need a URL and webpage to gain an edge over other online costumes and accessories businesses in the world today. You want to keep the desires that potential customers have in mind when you are attempting to create a website. You want the site to be unique enough in its design that customers are excited about it.

Make a wise use of business cards. Say for instance, you are at a business conference and you find a number of potential customers there, in order to inform them about your business you need to have your business cards in your pocket or bag. Mentioning your best costumes on your business card might also workout to grab some potential clients.

You might also want to advertise your online shop on magazines. Look for publications that target the clients you want to attract to your site. Start with smaller publications to test how people react to the costumes and accessories you are trying to sell. If you see that a lot of people are interested in what you have to sell, start advertising on bigger magazines.

Try to use one sentence to grab your customer's attention. It is a well-known fact that you only have a few seconds to grab the attention of your visitor, so it must be done in the first sentence or two of your content. Explain what you are offering them in the first sentence or so of your holiday costume product description.

Customers these days like to negotiate prices. Most customers feel that you have marked the price of the item up so that it is priced higher than it is valued. Most people want to pay less than what you are listing the holiday costume product at sometimes they want to pay as little as half the price. Since this is the way the market is now, join in. Mark your costumes at a higher price so that you can give your customers room to negotiate with you.

Putting out a well designed catalogue for your costumes can do wonders. Hiring a professional to work with you on how to put the catalogue together to best display your holiday costume product can result in a 35-40% increase in sales just from having this resource available to your customers.

To add an extra layer of protection for online transaction you can start up the 3D secure system which involves the MasterCard and Visa secure codes. This practice helps your customers to feel that they have done safe shopping using their credit cards.

Make sure that your customers can easily browse through your website and purchase what they need. The lesser the amount of clicks, the better for you. Interact with your customers and ask them to discover your locale to go. A high temperature mapping program is strongly recommended.




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