One of the most rewarding aspects of the internet is how easy it's made finding new talent and telegraphing talents of your own across the globe. The technology that's debuted alongside it—hey there, cell phones, tablets, and laptops—has only contributed to that easy access, launching endless new opportunities for industries like fashion.
A perfect example of this lies in the story of EDTN, an up-and-coming creative content service shot exclusively on an iPhone 6. Founded by freelance stylist and consultant Danielle Nachmani, who's worked with brands as diverse as Christian Siriano and The Row, the company is quickly garnering attention for its candid imagery that features a slew of the coolest models styled in the most covetable laid-back fashion. Unlike many ad campaigns, which often feel too fantastical to replicate in real life, EDTN showcases brands in a manner that's equal parts accessible and aspirational. Sure, the models look super cool, but it's the kind of cool you can try out for yourself—and we're all about that.
Apparently, some of our favorite brands were too—EDTN has shot campaigns for the likes of Jennifer Fisher, AYR, and Solid & Striped, and that list is likely to grow big-time in the next few months. We spoke to Nachmani, below, to find out exactly how she does it all with just an iPhone, and what the perks are of that less-is-more routine.
Scroll down to find out what she had to say…
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