Tuesday, February 16, 2016

‘Real Clothes on Real Girls’: Diane von Furstenberg’s Immersive Experience

Photo Diane von Furstenberg showed "real clothes on real girls," including Gigi Hadid, in the black dress with a white stripe, and Karlie Kloss, in gold. Credit Nina Westervelt for The New York Times

"Real clothes on real girls." That was how Diane von Furstenberg described the idea behind her fall … well, call it an immersive experience: the fashion equivalent of the theatrical trend embodied by "Then She Fell" and "Sleep No More."

Held in her meatpacking district headquarters, it featured a series of plausibly quotidian scenarios (girls leaving the house for the day; girls at work; girls getting ready for a big night out at the disco) and offered up the clothes for each: print wrap dresses with swishy skirts falling below the kne e; culottes and wide leather trousers; pussy bow blouses and graphic knit vests; a gold sequined gown.

Guests were guided from one moment to the next, then invited to lounge upstairs on Ms. von Furstenberg's hot-pink velvet sofa, take selfies against a wall of her signature prints, eat heart-shaped vodka jellies and maybe even conga with the models. (Actually that would have been a mistake.)

Though it's debatable how "real" someone like Karlie Kloss seems to the woman on the street, what with her towering, well-honed beauty, there's no question that seeing the clothes in action gave them a life of their own, and drew a convincing connection between the collection and its functionality.

To underscore the point, a black-and-white lace lightning bolt slip dress worn by Gigi Hadid was available for online purchase directly after the show. Just in case, you know, someone saw the picture and had a blinding vision of what she should wear to her next benefit, birthday party or ballet premiere.

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