Thursday, October 23, 2014

The Biggest Recently Partnerships By An Internet Marketing Firm

By Robert Sutter


Growth is, without question, a crucial component of any business. It's easy to see that they have to branch out and one of the best ways to do this is through partnerships. Not only is this useful but any Internet marketing firm can tell you that such a method has provided a number of examples in recent memory. For those who are curious about what these partnerships were all about, these talking points should be able to draw attention to the idea.

As a frequent Tumblr user myself, the microblogging site's purchase by Yahoo immediately springs to mind. The purchase in question was conducted in May of last year, the purchase in question costing a total of $1.1 billion on the part of Yahoo. Nonetheless, it was a strong purchase that, in my view, helped to show the world what the value of Tumblr truly was. It also allowed Yahoo to secure more of a stake in the social media realm, which has become popular, to put it simply.

What about the purchase of WhatsApp done on the part of Facebook? To give a brief summary, back in February of this year, WhatsApp was purchased by Facebook, the price in question being the strong statistic of $19 billion. No one can argue with the fact that this instant messaging service is quite popular amongst mobile users, whether they use Apple devices, Android platforms, or what have you. Regardless, this particular purchase served both companies quite nicely.

When it comes to the idea of content, which is crucial in the eyes of firms the likes of fishbat, Microsoft's purchase of Mojang cannot go overlooked. The reason why this is the case is because of Mojang's ownership of the popular video game known as "Minecraft." What this purchase, made in September, means is that Microsoft is currently the owner of one of the best-selling video games of all-time. To say that this is a strong piece of news, to any Internet marketing firm or otherwise, would be putting it mildly.

These are just a few of the most noteworthy purchases, in recent memory, when regarding social media. Business, as stated earlier, possess the desire to grow and become even better than they already are. Acquisitions and partnerships alike are able to go about this, which has been illustrated by examples like the ones mentioned earlier. If you are someone who considers themselves not only social media but business-savvy, these examples cannot be overlooked.




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