Friday, July 18, 2014

The Importance Of Pin Back Buttons

By Marylou Forbes


They have been in existence from the time humans started working on fabrics and wearing clothes. Buttons were initially made from wood, but with time they were made from wood, plastic, metal and other materials. Pin back buttons are non permanent buttons that are fixed to the back area which might have a flat surface or a curved one. The front side is used to portray an important message in form of words, letters, firm logos and symbols.

Most are shaped round but a variety comes in different shapes and colors. There are a number of companies that have taken up mass production of the badges to meet the growing need. They try to customize the orders to meet some of their clientele standards. There are step by step easy procedures of making your own badge and when the skill is learnt more creativity can be added.

There double functionality has enabled them to stand the test of time. The fasteners are less expensive and thus popular in joining together fabrics and as the same time passing on some information. There weight is not heavy and one can easily move around when they are wearing them. Its merit is that the information on the badge stays longer and can be preserved.

Historically, they can be traced to the United States in the year 1789 when the first president George Washington used them in his inauguration party and almost everyone present was seen spotting the political pin. Due to the buzz, clarity and its simplicity, it gained more popularity and by the year eighteen ninety three it was patented by Benjamin whitehead who added a thin film to enhance the durability of the badge.

They date back about several centuries ago. A number of people have taken up as a hobby to collect the pin badges as some do the same with coins. The collections make mini personal museums that tell stories and tales that might have been forgotten with time.They are a form of artifact.

Politicians usually try to outperform each other during campaign periods. The candidates use all platforms to pass their massage to the potential clients. It is common to see the candidates and their supporters issuing fliers together with the campaign or political pins.

With the high cost of marketing and advertising using other forms of media especially electronic, more companies are taking up the badges as a cheaper alternative of advertising. They enable organisations to promote their sales, market their new products and obtain a larger base of their customers.

Pin badges are also used by individuals. People have different cultures arising from diverse backgrounds, beliefs, ethics, standards of living and personal preferences. Instead of using printed T shirts, scarfs, hats or even head bands some use the back pins to showcase their personality, they are more visible on a coat, shirt or blouse.

The badge button keeps changing and receiving attention because there is a ready market. Fashion stylists are always looking for more elaborate ways to improve and enhance creativity and the pin backs are one of the forum.




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