Pandora is the name of a renowned jewellery label that started in Denmark. Nowadays Pandora is most known for its charm bracelets. As of writing, Pandora has released approximately eight hundred distinctive charm variations around the globe. It does make other jewellery too. Some of its bestsellers include birthstone rings, stud earrings and necklaces.
The firm was started by Danish couple Per and Winnie Enevoldsen. Per worked as a goldsmith and by 1982 they opened a jewellery shop in Denmark's capital. The two regularly visited Thailand in pursuit of jewellery that they could sell in their shop.
However, by 1984 they decided to shift their focus away from retail. Instead, they wanted to operate as a wholesale outlet. This meant that they would need to open a factory to produce their own range of jewellery. This is how was Pandora Productions was born. Lone Frandsen was hired to fashion Pandora's first jewellery collection.
By 1987 the firm had become referred to as just Pandora, and development was brought back to Denmark. Per and Winne established their headquarters in Copenhagen. This was also the year the company made a decision to conclude all retail activity. This meant that Pandora was now a jewellery developer and wholesale provider.
Pandora acquired an additional jewellery designer in the form of Lisbeth En Larsen in 1996. She was employed along with Lone Frandsen to basically conceptualize and define a unique concept of jewellery. This was to be Pandora's big selling point.
Pandora's real breakthrough came in the year 2000This was the year they unveiled their first range of charms and charm bracelets. The timing for this was absolutely perfect because charms were beginning to become popular again. Pandora marketed their charms with the slogan, "one charm for every unforgettable moment in your life." The charms themselves were composed of precious metals like gold and silver. They even produced a range of highly colourful glass charms. These were handmade in the famous island of Island of Murano in Italy. The charms were a huge hit with customers. They were taken with the vast array of different designs on offer. In addition, the charms were well made, but reasonable priced.
Every charm was machined using Pandora's branded threading system. This meant that each individual charm must be screwed over the threaded end of the Pandora bracelet to correctly secure it. This was to be a shrewd decision by Pandora. It ensured that buyers could only attach their Pandora charms onto a Pandora bracelet. They would not be able to use a different brand of charms with the bracelet.
The firm was started by Danish couple Per and Winnie Enevoldsen. Per worked as a goldsmith and by 1982 they opened a jewellery shop in Denmark's capital. The two regularly visited Thailand in pursuit of jewellery that they could sell in their shop.
However, by 1984 they decided to shift their focus away from retail. Instead, they wanted to operate as a wholesale outlet. This meant that they would need to open a factory to produce their own range of jewellery. This is how was Pandora Productions was born. Lone Frandsen was hired to fashion Pandora's first jewellery collection.
By 1987 the firm had become referred to as just Pandora, and development was brought back to Denmark. Per and Winne established their headquarters in Copenhagen. This was also the year the company made a decision to conclude all retail activity. This meant that Pandora was now a jewellery developer and wholesale provider.
Pandora acquired an additional jewellery designer in the form of Lisbeth En Larsen in 1996. She was employed along with Lone Frandsen to basically conceptualize and define a unique concept of jewellery. This was to be Pandora's big selling point.
Pandora's real breakthrough came in the year 2000This was the year they unveiled their first range of charms and charm bracelets. The timing for this was absolutely perfect because charms were beginning to become popular again. Pandora marketed their charms with the slogan, "one charm for every unforgettable moment in your life." The charms themselves were composed of precious metals like gold and silver. They even produced a range of highly colourful glass charms. These were handmade in the famous island of Island of Murano in Italy. The charms were a huge hit with customers. They were taken with the vast array of different designs on offer. In addition, the charms were well made, but reasonable priced.
Every charm was machined using Pandora's branded threading system. This meant that each individual charm must be screwed over the threaded end of the Pandora bracelet to correctly secure it. This was to be a shrewd decision by Pandora. It ensured that buyers could only attach their Pandora charms onto a Pandora bracelet. They would not be able to use a different brand of charms with the bracelet.
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