Friday, August 9, 2013

Key Points To Remember For Successfully Selling Jewelry

By Joan Ames


If you are looking for some guidance when it comes to your online jewelry business, but don't feel like shelling out hundreds of dollars on a consultant, than you have come to the right place. Our tips and tricks are tried and tested ideas sure to work in stimulating your business today!

Before your auction closes, cancel bids from buyers who are known to submit phony bids. If you believe one of your buyers has made a bid he does not intend to keep if he wins the auction, you might be able to cancel his bid (depending on the auction service's policies), but only before the auction closes. Some auction sites even allow you to restrict an auction to pre-approved bidders or buyers only.

Offering eBooks is a great way to improve your Google ranking. This is because eBooks are a unique jewelry product, which automatically raises your ranking in Google's eyes. The higher you can rank the more traffic and increased sales you will see.

In order to remain competitive you need to always know what your competitors are doing. By using undercover methods like soliciting a friend to go through their sales procedures, you'll be informed. Therefore you can then implement improved versions of this and have your site do it better!

A good way to retain customers is by continually reaching out to them. Sending them small notes and gifts around the holidays lets them know you're thinking of them and remembering them. This makes them feel special.

Using a safe and trusted payment platform is very important for customers. Sites like PayPal will protect a customer's sensitive information and make sure that no one's identity is stolen. Although they charge a small fee per transaction it is worth the piece of mind.

All of your policies should be clear and written out for customers to see. That way there is no ambiguity and they know exactly who and what they are purchasing from.

You need to be aware of the best times to ask for information of a personal nature from customers when you own a business. Customers need to know that there is a valid reason that you are getting the information from them. Make them aware of the benefits it will provide them.

Consider investing in customer service. This allows you to relate to your customers and truly understand their needs or concerns. Outsourcing customer service can be quite affordable with the right company and can drastically improve business.

Keep your repeat customers entertained by routinely updating your website. This will attract visitors since there's always updated content. Keeping your website boring and mundane leads to less traffic.




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