Sunday, July 7, 2013

Here Are Some Other No Cost Marketing Strategies For Selling Apparel

By Jane Adams


Have you ever noticed that two exact clothing can be sold on the same online auction site, but one item will sell for a lot more money than the other? The main reason is the seller who received the higher pay was strategic in his posting. To learn some great tips on how to make the most of your sales check out the following information.

Social media is a great way to create a large and loyal following. Use sites like Twitter to your advantage by seeing what is happening in your industry and what people are saying about it.

Have a phone number for your business. While most of your communication will most likely be through email, you may also have to make calls from time to time. Having a separate phone number for your business will look professional and will eliminate inconvenience of making and getting business calls from your personal telephone.

You need to conduct a proper market research to understand what are the strengths and weaknesses of your apparel product and how you need to improve to stay in the market. But what are you supposed to do when the market research is over? Use the whole information to craft a compelling company message which states what makes your business unique.

There are two types of tones you can use when trying to improve your business. The first is a formal tone, which you use when approaching other professional organizations. Informal tones should be used during marketing efforts and social media posts.

Learn how consumers research local businesses. Some of them might visit several different websites during their research. Tagging visitors that hit your own site, and then getting your message back in front of those prospective customers, can be the difference between just another visit and a paying customer. When local you are heavily influenced by word of mouth. Every new customer can actually turn into 5, or more.

Before starting an online clothing business make sure you have narrowed down what types of apparel you would like to sell. Once this is established you can go about offering above average customer service, and use the market research in that segment to find out what customers need.

Small gestures go a long way in showing appreciation. Gifting your customers is one way to get them to buy from you. This way they feel more valued and want to continue shopping with you.

To avoid an unsatisfied customer or a payment mishaps utilize sites such as AliPay, which allows you to hold the customer's money in a separate account until the customer receives the apparel product. After the customer receives the apparel product the money will then be dispersed into your account.




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